Adam Selby


The majority of my branding work has been through 88 Oak, a software studio that I co-founded with Trey Tartt in 2014. We've worked with clients across the planet to help create great lasting images for their products and companies, some of which you can see below.



Don’t Feed the Artists

Don't Feed the Artists is a fortnightly show featuring interviews with independent musicians, recorded in person in Denton, TX. I co-host and produce the show, and created our logo and show art. Additionally, I manage the publishing side of our production.

Listen to the show

Cristina for Texas

Cristina Tzintzún Ramirez was a progressive candidate running to represent Texas in the U.S. Senate. After my time as a volunteer on Beto’s historic 2018 run, I knew I wanted to be involved the next time around. I contributed to design and communications for the Cristina for Texas campaign, helping build a campaign identity from just a logo.

Delia Parker-Mims

Delia is a local Democrat running for office here in Denton County. Her campaign had already hit the ground running with a temporary logo, and I joined the team to create a new logo for Delia’s bold campaign. Along with the logo, I put together a basic brand and style guide to empower other volunteers to use the new design elements and help deliver a consistent message. Additionally, I adapted the logo for use on shirts, buttons, stickers, and signage. This branding go on to be used in her County Commissioner, Mayoral, and County Party Chair campaigns.

Learn more about Delia’s campaign     View the brand style guide

Hilary Turner for Congress

Hilary Turner is one of the many candidates I’ve worked with through Creative Support Team, on things ranging from printed materials to logos. This is an unused logo concept for the Turner campaign. In addition to this logo, I adapted a hand-drawn logo for use prior to working on a new brand.

View the brand style guide

Amanda Waldman for the 84th

Amanda Waldman is a first time candidate running for office in Pennsylvania. Early on in the run of the campaign, I helped define a brand that was traditional, using a classic typeface. The line drawing used in the logo was licensed from The Noun Project.

View the brand style guide

Julián Castro

I was really excited about Julián Castro’s announcement both because I quite like him but also because this would be the first presidential campaign with an acute. So excited, that I decided to set some time aside to create a prospective brand to explore the idea of really embracing the acute before his official announcement.

This was unofficial, unsanctioned, and unsolicited work, not reflecting Julián or his campaign.

North Texas App

North Texas App was a relatively short-lived iOS & Android app which was used by over 29,000 students at the University of North Texas. I designed the iOS user interface, app icon, marketing materials, and website. Our small team built an amazing full-stack app with a unique web backend for gathering and managing data.

88 Oak

88 Oak is my software studio. Co-founded with my friend Trey Tartt in early 2014, we develop and design our own ideas as well as work with customers. I created the branding, website, and lead all of our design work on our projects.

Our Southwest

A simple wordmark for Our Southwest, a new media company focusing on podcasts and other audio content.


Early on the company behind North Texas App came to me to create their branding and style guide. They eventually saw use throughout their mobile apps, internal tools, t-shirts, and presentations.

Check out my Icon Design work for some smaller branding projects.