Rocketttes branding designed with Mallory Miner-Selby
Since 2023, my wife Mallory has been the Drill Team Director at Rock Hill High School in Prosper, TX. I’ve contributed branding and design work to the team, including adopting a typeface for a consistent look across Rockettes images. I've also continued to be involved in the visual and theme design of Spring Show, and built a new website for the Rockettes, with some implementation details below.
Rockettes Wordmark
Horizontal logo adopting a singular shared typeface for all Rockettes branding.
Heart of the Hill
The existing slogan of the team, adapted into a stacked type with additional details.
Pink Heart
Heart design, in a vibrant pink color used for a pair of stickers as a team gift
Created for the 2025-2026 school year, the Rock Hill Rockettes Drill Team website (RockHillRockettes.org) is a simple and flexible system that should be easy to support for years to come. The website supports desktop and mobile, including with a navigation bar that scrolls left-and-right to support a large navigation bar as needs change. A randomized video loop hero element welcomes visitors to the home page.
The Rockettes logo and all other text or icons are vector graphics, with colors defined as variables in CSS for easy re-use of brand colors, a basic theme system for blue and pink (as team colors), along with support for a "takeover" system for Spring Show. A Takeover replaces the default home page hero element (the video) with a custom animation with the show logo and theme. It also applies a brand color override to the home page, and the Spring Show page.
The website fully supports modern accessibility options and settings, including Reduce Motion and Dark Mode. It also includes a way to embed the public and private Google Calendar feeds for the team, a dynamically sourced newsfeed for easy posting of ephemeral content, and support for embedded and styled Google Forms.
I architected and built a website entirely hosted for nearly free in Cloudflare, using Pages, Workers, R2, D1, and KV. The source code lives in GitHub and is built and published through GitHub Actions, with PR approval workflows. Website content like most of the text and including most navigation can be updated in Markdown files, for easy upkeep.