Doodle & Stinker is a boutique clothing shop located in Dallas, TX. Early on, they needed a simple website with their story, shop location, and hours. Additionally they needed help setting up an email newsletter to start building their customer base. The design of the website lent a feeling of high-fashion to it, which fit in perfectly with their desired image. I designed and built the website, including setting up additional services as needed before they setup their online store with their POS system provider.

Since Doodle & Stinker is a store selling children's clothing, we initially looked at bright and pastel-colored designs but weren’t happy with it. As an alternative, I’d pursued an idea that had remained on my mind throughout this process. Inspired by high-fashion print magazines, the light gray boxes pull your focus to each section, and allow the bright and colorful photos in each area to get the attention they deserve.

The fully-responsive design also translated extremely well to mobile displays, adapting itself to re-arrange the content in an equally organized and clean way. It was truly the "full" site in each and every way, in a time where this wasn’t always the case.

 

The full-height desktop site in 2014