Adam Selby

Mochila Icon designed by Stephen Petrey

Mochila was a new way for students to get quick and easy access to things such as bus routes, buildings, dining halls, computer labs, and student-created events. After a year of planning, design, and development our team created an amazing app for college students across the United States. I designed the user interface for iOS and Android, marketing materials, website, interface and website icons, and edited our app preview video. My good friend Stephen Petrey created our amazing backpack icon for our company and apps, and provided direction for our logo branding in addition to creating our flagship feature icon for Buildings. Before Mochila’s shutdown, I managed our sponsorship, public relation, and support operations. We made the tough decision to shut down Mochila in late 2018, after serving over 50,000 students.

Check out an archived version of


From Left to Right

Dining Menus, Building Details, Home Screen, Bus Routes, Student Events.


Function Icons (Clockwise From Top Left)

Dark Theme, Room Numbers, Notifications, Menus, Calendar Integration, School Colors.




Backpacks Branding




Feature Icons (Clockwise From Top Left)

Buildings, Computer Labs, Notifications, Student Life, Events, Bus Routes




App Icons Experiment



Our app preview video for iOS



Brand Colors




Mochila Guides

Archived copy of Mochila Guides


Mochila Platform Advance

PDF copy of our Platform Advance document sent prior to meetings with potential university partners


About Mochila Sponsorships

PDF copy of our Sponsorship Marketing document provided to potential sponsors


Mochila Role Description

PDF copy of the Role Description for Mochila Brand Ambassadors


Writing samples from various Mochila projects