For four years, I ran and managed a house venue in Denton, TX with the help of a small group of close friends. We became the largest and most influential house venue in Denton through a mixture of professionalism, organization, and marketing at our shows. Over the four year runtime, we hosted nearly 200 unique bands at 50+ shows, and we hosted 3 one-of-a-kind multi-day festivals in our backyard. During our run, I was responsible for the branding and marketing for the house and its shows which included creating unique promotional videos for over 35 of our 50+ total shows.
The Jagoe House logo was drawn by hand by my friend Kara Aguayo, and I adapted it and its colors to create the “Jagoe House brand” and style for our social media pages and show promotion materials. Each of the three JagoeFest flyers featured artwork by Kara, with corresponding screen-printed t-shirt designs and marketing images for each band and artist adapted from the original flyer artwork. I created a flexible branding system for use across the three unique JagoeFest themes, and managed the creation and use of our branded materials. I art directed each JagoeFest theme, and concepted (and when necessary, storyboarded) each Jagoe House promo video. In addition, I managed all of the house’s social media accounts, and wrote all of our press statements and served as press contact for the DIY venue as needed.