Adam Selby

Copywriting by Briatni West

Drawing upon ancient paintings of hell, this campaign depicts what happens to "the other batteries" when they die. With amazing re-charge rates, eneloop batteries are unmatched. Some batteries die. eneloop lives on.

eneloop is a brand of rechargeable batteries, which is widely regarded as one of the best. From personal experience I can agree that they have truly great longevity.