Copywriting by Casey Cummins

Casey and I concepted this early on, and (of course) wound up re-visiting it later on. These ads tell the story of a mythological creature, of a whole new animal.

Eddie's Wheels is an inspirational company operating out of Shelburne Falls, Massachusetts which designs and manufactures wheelchairs for dogs and other disabled pets. Each set of Eddie's Wheels are custom-engineered, and they've created wheels for a remarkable variety of animals.